Bristol Balloon Fiesta announces new immersive attraction for 2025 event - here’s what you need to know

The festival, from Friday to Sunday, August 8 to 10, will for the first time feature ‘In the Clouds’.

This is an immersive attraction featuring a cold-inflated hot air balloon that visitors can step inside, complete with a soundscape replicating the experience of pilots in flight.

The festival has also announced a new headline sponsorship deal with South West accountancy firm, Albert Goodman.

It says this will enable it to “remain free for the city, celebrate Bristol, support the regional economy, and share the magic of hot air ballooning with all”.

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The loss-making festival was shifted to a three-day event last year to save money.

Ben Hardy, Bristol International Balloon Fiesta’s executive director said: “The last few years have been undeniably challenging, and bringing the Fiesta back in 2024 took real blood, sweat, and tears. But the incredible support from the public and business community has been truly reassuring.

“We’re hugely grateful to our returning sponsors, and our new headline partner, Albert Goodman for their contribution in helping to stabilise the event’s future.

“With their support, we’re excited to introduce new programmes, initiatives, and features that will not only enhance the visitor experience but also celebrate Bristol and its deep-rooted connection to the world of hot air ballooning.”

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There are weather-dependent plans for two mass ascents each morning and evening again this year, with night glows on Friday and Saturday, August 8 and 9.

The festival’s Meet the Pilots initiative will also return for 2025 and there are plans for a ‘Schools Tether Roadshow’.

This will bring hot air balloons directly into communities and schools across the city.