New £11m Bristol youth centre name revealed after vote by thousands of young people

The name of a new multi-million-pound Bristol youth centre has been revealed, following a vote by 4,250 young people.

‘224’ was unveiled as the name of the new Youth Zone in south Bristol at a special celebration event by local charity Youth Moves, who will run the £11m centre.

Youth Moves’ Young People’s Development Group worked alongside Clifton-based design agency Lucent to develop two brand names, ‘Beyond’ and ‘224’, before going to a public vote.

The name ‘224’ stands for Today, Tomorrow, Forever, representing how long the Youth Zone is intended to support south Bristol’s young people.

‘What you do today will affect you tomorrow and impact you forever’ is the tagline that the group came up with.

The Youth Zone, which is due to open on part of the green open space around the edge of the Inns Court community in Knowle West in 2025, is being developed by Youth Moves in partnership with national charity OnSide.

It will enable Youth Moves, who are currently based at The Park Centre in Knowle West, to support an additional 4,000 young people aged between eight and 19 or up to 25 for those with additional needs.

Young people will be able to access over 20 activities every night, ranging from sports such as football, boxing and climbing, to creative arts, music, drama and employability training – all for just £5 annual membership and 50p per visit.

Youth Moves CEO Alistair Dale said: “I want to say a huge thank you to the 4,250 young people who had their say on branding our Youth Zone and, of course, to our incredible Young People’s Development Group who led the whole process with such passion and energy throughout.

“It is only right that young people made the decision to create a brand that truly represents them, and reflects Youth Moves and OnSide’s commitment to putting young people and their opinions first.

“I’d also like to thank our wonderful friends at Lucent, who generously gave their time and expertise to turn the young people’s amazing ideas into an exciting reality.”

The Youth Zone will be funded by a range of private and public sector contributions including Bristol City Council and the Government’s Youth Investment Fund.

Councillor Asher Craig, cabinet member for children services, education and equalities, added: “The launch of the name and branding for the new South Bristol Youth Zone is an exciting milestone in the journey of this world-class youth facility.

“It’s important that the young people of Bristol have been instrumental in the process for choosing the name and creating this eye-catching branding.

“This will truly be a Youth Zone for Bristol; by the young people of Bristol.”