Freshcia: How three students are redefining hygiene with sustainability and style

We combine innovation, sustainability, and style to transform essentials like hand soap and body wash into planet-friendly delights. With eco-conscious materials and vibrant designs, Freshcia proves that switching to sustainable personal care doesn’t mean compromising on quality, style, or enjoyment. Join us in redefining routines and making sustainability effortless!

The world is waking up to the urgent need for sustainability, but making eco-conscious choices feels daunting for many. Our goal at Freshcia is to bridge that gap by creating products that feel as good as they look. We want to empower everyone—students, professionals, families—to embrace sustainability without overhauling their routines.

With Freshcia, we’re proving that small swaps can have a big impact. By replacing bulky plastic bottles with our dissolvable soap tablets and refillable 100% post-consumer recycled bottles, we’re helping reduce plastic waste while delivering a premium self-care experience.

A Journey Rooted in Passion and Innovation

Freshcia’s story began in university lecture halls and late-night brainstorming sessions. Frustrated by the lack of convenient and eco-friendly hygiene options, we created our own. Drawing inspiration from Hong Kong’s vibrant entrepreneurial spirit and the UK’s growing demand for sustainable solutions, we developed Freshcia to offer a modern alternative to wasteful, traditional products.

Launching Freshcia has been a journey filled with challenges and breakthroughs. From learning the ins and outs of sustainable manufacturing to balancing student life with entrepreneurial ambitions, every step has been a lesson in resilience. But what’s driven us through it all is the belief that we’re building more than a brand—a mission to create a lasting impact.

Innovations That Spark Joy

Freshcia’s products aren’t just sustainable, fun, high-quality, and effective. The dissolvable soap tablet, for instance, turns an everyday task like washing your hands into a delightful, bubbly experience. This playful approach is at the heart of our brand.

By combining aesthetics and function, we’re appealing to a new generation of conscious consumers who want products that align with their values and fit seamlessly into their lives.

Empowering Communities Through Hygiene

Beyond creating sustainable products, Freshcia is committed to giving back. Through our partnership with The Hygiene Bank, a portion of every purchase supports efforts to provide hygiene essentials to underserved communities. This initiative is a reminder that sustainability is not just about the environment—it’s about people, too.

How You Can Support Freshcia

Freshcia is at an exciting stage, and we need your help to bring this vision to life. Here’s how you can join our movement:

• Pre-Order Today: Freshcia is now available for pre-orders on Crowdfunder - https://www.crowdfunder.co.uk/p/freshcia. By supporting us, you’re not just purchasing a product but backing a mission to redefine personal care.
• Explore Our Website: Learn more about our products and sustainability efforts. Pre-orders are also available here.
• Follow Us on Instagram: Stay updated on our journey and new launches by following us at @getfreshcia.

Looking Ahead: A Bright and Sustainable Future

Freshcia is more than just a business; it’s our passion project. As student entrepreneurs, we’ve poured our hearts into creating a brand for innovation, sustainability, and joy. But this is just the beginning.

With your support, we aim to expand our product line, introduce more eco-friendly innovations, and make sustainable personal care the standard—not the exception. Together, we can prove that small changes in our routines can make a big difference for the planet.

Thank you for being part of the Freshcia journey. Let’s refresh, refill, and repeat—one sustainable product at a time.