Bath sees 200% surge in ‘cheap food’ searches as South West struggles with cost of living pressures

The research, conducted by Peak Waste, analysed the year-on-year rise in average monthly searches for ‘cheap food’ across UK cities.

In the south West, Bath saw a staggering 200% surge in searches for cheap food. Bournemouth ranked second at 100%, and Bristol still saw a notable 22% rise.

Bath’s rise in in search activity reflects a broader national trend, with most of the top locations being University cities. Bath’s 200% surge placed it only behind Oxford (600%), Aberdeen (400%), and Salford (300%).

The online trend aligns with rising demand reported by local organisations. In 2023–24, Bath Foodbank supported 5,279 individuals, including 1,452 children, representing a 13% rise in referrals. Charities like Genesis Trust and Julian House continue to assist growing numbers of residents, including students and low‑income families.

A 2025 survey from the Independent Food Aid Network (IFAN) found that 51% of food banks nationwide saw increased demand between September 2024 and February 2025, with many reporting that their services were at unsustainable levels due to declining donations and rising need.

Speaking on the findings, Martin Firth from Peak Waste said:

“This surge in searches for ‘cheap food’ is not just a trend, it’s a red flag.

“When a city like Bath, known for its affluence and academic prestige sees such a high rise for food affordability concerns, it highlights the growing divide between rising living costs and stagnant incomes.

“This data underscores the urgent need for systemic solutions, not just community larders and foodbanks, but real policy action that addresses food insecurity at its root.”