Bristol uses more toilet paper than anywhere else in the UK

New research uncovers the quirky toilet paper habits of Brits, with Bristol sharing the title of highest regional loo roll consumption with Newcastle.

Loo paper, bog roll, TP – whatever you prefer to call it, we all use it. But not everyone has the same wiping routine.

A recent survey of 2,000 adults by leading bathroom manufacturer nuie reveals that Bristolians use 16 sheets of loo roll per person per day – over one year, that’s seven times longer than the Statue of Liberty.

This places Bristol in joint first place for the title of the UK’s most wipe-happy region, alongside those in Newcastle.

nuielux toiletplaceholder image
nuielux toilet

This may be fuelled by an extravagant 9% of Bristol locals, who admit to rolling out an eye-watering daily total of 31 sheets of toilet paper or more. That’s the equivalent of 1200m of toilet roll in a year, the same length as four Eiffel Towers.

Notably, only 18% of Bristol toilet users are ‘scrunchers’ rather than ‘folders’ when it comes to prepping their wipe. But while the region uses a lot of toilet paper overall, it’s not without caution, as Bristolians’ favourite method of toilet paper preparation is to “fold a few sheets at a time neatly” (38%).

But getting to the bottom of the region’s toilet paper proclivities isn’t without its challenges. 12% of respondents from the South West preferred to keep schtum about their toilet habits, refusing to reveal their daily sheet usage.

The UK's top regions for toilet roll use:

Region Average sheets per day
Bristol 16
Newcastle 16
Manchester 15
Edinburgh 15
Canterbury 15
Cardiff 15
Leeds 15
Norwich 15
Nottingham 14
Birmingham 14
London 13
Belfast 12

“While it’s rarely talked about, time on the toilet is an important part of everyone’s self-care routine. Whether you scrunch or fold, scrimp on sheets or unroll with abandon, your wiping routine is your business. With our range of stylish bathroom fixtures and fittings, every loo trip can be one of comfort and luxury, regardless of how much toilet paper you use. If you want to reduce your toilet paper consumption without sacrificing bathroom bliss, why not consider installing a bidet like the Richmond bidet?” said Jon Walker, Head of Marketing at nuie.

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