Holland’s Pies combine Defra and ONS data with its own sales figures, regional consumer surveys, and number of fish and chip shops across every village, town and city in UK, to find out where the Britain’s biggest pie fans live.

People in the South West are least likely to tuck into a pie compared to any other UK region, according to a new major pastry research project.

In aid of British Pie Week (3rd-9th March), Holland’s Pies set out to discover where the most dedicated pie lovers truly live.

The South West, famous for its Cornish pasties, ranked bottom in a list of the UK’s biggest pie-loving regions.

Holland's Pies finds which region eats most pies

placeholder image — Holland's Pies finds which region eats most pies

The North West – home of Lancashire baker Holland’s Pies – topped the table with the most pie lovers in the UK. The Midlands – boasting the famous Melton Mowbray pork pie – came fourth.

The UK’s biggest pie-loving regions – ranked:

1. North West – The rightful home of the humble pie.

2. Yorkshire and the Humber – It’s not just about Yorkshire puddings.

3. Wales – A strong showing from the home of the mighty leek – a classic pie ingredient.

4. East Midlands – Where no footy match is complete without a pie in hand.

5. South East – A surprise mid-table finish for a region known for pies.

6. London – Where Cockneys have been tucking into pie and mash, plus proper pastry since Victorian times.

7. North East – Forget posh nosh – a proper North East night out should end with a pie.

8. East – The land where a proper pie may come with a side of Norfolk tatties.

9. West Midlands – Where a proper pie is normally served with chips and lashings of gravy.

10. Scotland – Pies are up against tough competition in the north – never try to take on the mighty haggis?

11. South West – The Cornish pasty is clearly a match for the humble pie.

To work out the top pie-loving regions, Holland’s Pies created its own British Pie Week Index.

The much-loved pie brand combined research from Defra and ONS, its own sales figures verified by Neilsen, dedicated regional consumer surveys with 2,000 Brits and data on the number of fish and chip shops across every village, town and city [1] – a key sign of pie-buying potential – to find out where the UK’s biggest pie fans live.

The research saw two in every 10 people (18%) across the South West admitting to eating pies once a fortnight, with no one in the region admitting to more than twice a week. This compares the same proportion of pie lovers in the winning North West region who said they would eat a pie more than four times a week, with 5% saying they would enjoy a pie five times weekly.

The North West, home to proper Lancashire baker Holland’s Pies since 1851, takes the crown as the biggest pie fanatics in the UK.

The regions of Yorkshire and Wales follow in second and third places respectively.

Holland’s Pies brand manager Leanne Holcroft said: "British Pie Week is all about celebrating one of the nation’s favourite comfort foods – the humble pie. While the South West may not top the pie-chart, the region has a great reputation for top quality food, and we’re sure many will be celebrating British Pie Week with a delicious pie and their choice of accompaniments.

“Whether you’ve got the family round the table, visiting your favourite chippy, stood pie-in-hand watching football, or picnicking on a Bournemouth Beach, British Pie Week is all about celebrating the great British tradition of enjoying a delicious pie, wherever you live.”