New research from Nth Degree reveals most interiors-obsessed UK city

Nth Degree's research has revealed that Bristol tops the list of interiors-obsessed cities in the UK, with more searches per million that relate to interior design than in any other area. London, Leeds and Glasgow are not far behind, marking them out as the UK’s style leaders.

The interior style trends in question here are Art Deco, Maximalism, Minimalism, Japandi and Mid-Century – all of which are set to be big for 2025.

Art Deco – luxurious, bold and symmetrical

Across the UK, a whopping 33,100 searches for ‘art deco’ are taking place every month. Trendy Bristol is leading the way with 260 monthly searches per 1,000,000 people – London clocks in second with 170 searches, closely followed by Leeds with 160.

Manchester has also been getting ahead of the game this winter – Google searches for Art Deco are up 238% over the last three months.

Minimalism – clean, simple and monochromatic

More than 18,000 people are Googling ‘minimalism’ across the country every month – a 22% increase from last year. Both Bristol and Leeds set the tone for this interior design style, each with 110 searches per 1,000,000 taking place every month.

The data indicates that Liverpool (30 searches), Edinburgh (40 searches) and Birmingham (50 searches) were rather more disinterested in minimalism.

Maximalism – bold, eclectic and rich

Search data suggests that maximalism is 50% more popular than this time last year, with 8,100 Brits a month now searching for ‘maximalism’.

It’s little surprise that Bristol (60 searches per 1,000,000) leads the way here, with the city’s free-flowing focus on alternative culture and hippieism making it the perfect candidate to lead the maximal revolution! Glasgow clocked in at second with 39 searches, followed by Leeds with 35.

Japandi – sophisticated, bright and sleek

Japandi – a combination of Japanese and Scandi(navian) design – is set to increase in popularity for 2025.

Bristolians are leading the way here too, with 34 searches per 1,000,000 people, while the people of Sheffield take second place with 25 per 1,000,000. London also had 25 searches, indicating that Japandi will be big in the homes of the capital for 2025.

Mid-century – balanced, simplistic and timeless

Mid-century design pairs functionality with comfort and its popularity shows no sign of slowing down for 2025!

27 Bristolians per 1,000,000 people searched for ‘mid-century’ every month this year, with Glaswegians searching second-most frequently with 17 searches. Leeds came in third place with 15 – but London is close behind with 14.8 searches per 1,000,000 people.