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Brunch, a type of meal which is usually taken late in the morning that combines a late breakfast and an early lunch has boomed in popularity in the last few years, with Truro being crowned brunch capital of the South West as searches rise an astonishing 125% from 2021 to 2023, The Cut & Craft has found.

Although they could not come close to Truro for the crown, Bristol also saw a huge rise, placing them second at 89%. Gloucester and Salisbury both came third with a 57% increase. Exeter was at the bottom of the table at 24%. Looking at the UK national table, the data shows that Scotland had the largest increase (124%), just narrowly beating England (123%). Northern Ireland came third with 116% and Wales came fourth with a rise of 85%.

Elsewhere in the UK, Bangor NI came first (250%), Salford was second (243%), and Wakefield was third (175%).

Speaking about the findings, the managing director of The Cut & Craft Oscar Akgul said: “It is absolutely incredible to see these amazing rises in searches for brunch across the UK. Brunch is a meal that can be enjoyed by anyone whether that is in the late morning with your family or a bottomless brunch with your friends.”

He then went on to say: “Not only is it fantastic to see a wide range of UK cities have such a high increase in searches for brunch, but it also shows that this meal trend is not slowing down anytime soon.”

Huge rise in online searches for brunch in Bristol