Antidote Communications celebrates 10 years with a new mission against misinformation

Antidote’s 10-year milestones:

• Working with global blue-chip businesses, such as Veuve Clicquot, LinkedIn, McKinsey and BMW
• Working on a wide range of impactful campaigns including launching the Hour of Code campaign at No 10
• The average tenure of clients at Antidote is five years, (industry average of three). Including some clients that have been with us from the very beginning
• Data-driven as standard: from day one Antidote has been about delivering business impact.

CEO and founder of Antidote Becca Williams commented on the milestone:

“Every single business, industry, economy and our behaviours are being radically reshaped and impacted by technology. But too often communications and PR have been slow to move towards this change.

“With technological transformation faster than ever, together with the ability for everyone to become a broadcaster, trust in large institutions is at an all time low. Businesses have the opportunity to fill this space and become the next generation of trust creators. This is why as we celebrate our 10th anniversary we’ve shifted our proposition and services to support our clients in delivering trust in their communications and thus tackling the spread of misinformation."

Antidote 2.0 - a mission against misinformation

Misinformation is cited by the World Economic Forum as one of the biggest risks facing the world and businesses. As part of the new mission to tackle misinformation, Antidote has launched the Misinformation Scorecard; an online assessment that highlights the risks of misinformation facing a business. It evaluates four key areas: internal preparedness, monitoring and awareness, risk and response readiness and building trust. The Scorecard will deliver individual insight for businesses to assess the internal and external areas that are most at risk from misinformation.

Antidote is supporting its clients to navigate this challenge by building their brand's roots in credibility and authenticity, through a series of new services, an upskilled team of communication technologists and an expanded tech stack.