M3.agency takes a stake in the next chapter of Bristol's 7Fifty
A new partnership has been formed that is promising to boost advertising revenues by combining factual-led storytelling with precision marketing.
M3.agency has taken a stake in Bristol’s 7Fifty as part of the relationship and is now setting its sights on delivering a new type of marketing approach to clients that span hospitality, leisure and tourism, manufacturing and technology.
The aim is to combine each other’s collective strengths in the power of ‘real’ documentary content with digital distribution to promote brands, new products and destinations.
Senior leaders at both businesses believe this is the first time something like this has been pursued in the sector and could completely change how celebrities and companies talk to their audiences.
“I’ve never met anyone who does what Rosa Brough at 7Fifty does. She has worked with top-talent, such as actor Tom Holland, chef Tom Kerridge and music legend Gary Barlow, and her agency has produced stunning work for major brands like Birkenstock, Estrella Damm and Bentley Motors,” explained Nick Lovett, CEO of M3.agency.
“She uses more than a decade’s experience in broadcast television to get beneath the skin of a brand and her talented team of videographers/photographers and social media stars then bring the story to life.”
He continued: “This documentary style production is something that we’ve never done before at M3.agency, and this partnership gives our clients access to Rosa’s unique storytelling skills. On our part, we bring the search marketing, organic social and hyper digital targeting to the table and, together, we feel it’s a pretty special offer.”
M3.agency, which has offices in Birmingham, London and Shropshire, currently manages approximately £40m of billings every year for a mix of domestic and international clients.
It is hoping to increase this figure to £50m through the new relationship with 7Fifty, not to mention expanding its geographical footprint with an immediate presence in the South West.
Rosa is anticipating that the partnership will also see her boost annual revenues, whilst giving her access to several new markets that have yet to explore the documentary style approach.
It could also see her expand her four-strong team to cope with the increase in demand for its services, which cover the entire scope of branded content – from short, sharp video shorts and informative reels on socials to long-form factual entertainment series on YouTube, live events and collabs.
“We both see ourselves as challenger brands and are keen to disrupt the status quo when it comes to marketing,” added Rosa, who launched 7Fifty in 2021.
“There’s a massive opportunity to combine traditional methods of making programmes and turning them into really effective advertising tools. Consumers want to be entertained and educated, not continually sold to. That’s exactly what we do.
“Companies have spent so much money on mainstream commercials when, effectively, they’re only talking to a few people who might buy off them. With M3.agency’s extensive digital targeting expertise and multi-channel approach, we can not only make great content, but ensure it is watched by the right people!
“A prime example of what we do is our work with Electrolux Professional, who has seen a significant rise in customer engagement and leads as a direct result of films showcasing its products in real-life situations. With our support, it has leaned into a dynamic way of capturing content that’s raw, honest and really connects with consumers, and stands out amongst safe, corporate storytelling.”
For further information, please visit www.m3.agency/www.7fifty.co.uk or follow the two companies across their social media channels.